In the competitive world of Hong Kong bakeries, few names have risen as meteorically as Hashtag B. While the district of Tsim Sha Tsui is filled with historic tea restaurants, this contemporary spot on the corner of Hau Fook Street represents a new chapter for Cantonese pastry. Their philosophy is simple but ambitious: reinventing local classics with a focus on high-quality ingredients and a "less sugar, less salt" approach that doesn't compromise on flavor.
The star of the show is undeniably the signature Napoleon Tart - a 27-layer masterpiece featuring a shatters-on-impact crust and a rich, silky caramel custard. But the innovation doesn’t stop at the egg tarts. From their Earl Grey Pineapple Buns to the earthy Pistachio Mille-Feuille, Hashtag B blends Japanese and Western techniques with nostalgic Hong Kong flavors. Whether you're a local regular or a traveler checking a "viral" spot off your list, a visit to this TST flagship offers a buttery, decadent glimpse into why Hong Kong remains a world-class dessert capital in 2026.

Hong Kong’s quirkiest and most famous traditional festival, featuring the iconic Piu Sik parade and midnight bun scrambling.

Prepare to get drenched at Hong Kong’s ultimate Thai New Year water festival, Songkran HK, in the heart of "Little Thailand".

A heavily caffeinated crossover bringing the finest artisanal roasters from Tokyo and Hong Kong under one roof - all at the Coffee HK Festival 2026.