The Pizza Project (Central)

In the heart of Soho’s vibrant "cool-kid" corridor, The Pizza Project on Peel Street has mastered the art of the perfect, uncomplicated night out. Launched by the team behind Pici, this pizzeria strips away the white tablecloths in favor of a buzzing, retro-inspired atmosphere and a focused menu that prioritizes quality over quantity. It remains the definitive go-to for travelers and locals alike who want artisanal sourdough crusts that are perfectly charred and chewy, without the pretense.

The concept is refreshingly simple: choose from a curated list of "classic" or "creative" toppings, all served on a base that is fermented for 48 hours to ensure a light, airy finish. From the spicy, Nduja-loaded 'Nduja' to the crowd-pleasing Rustica with pancetta and baked potatoes, every pizza is a masterclass in balanced flavors. With its open-front seating that spills out onto the iconic slopes of Central, The Pizza Project offers a front-row seat to the city's nightlife energy. Whether you’re fueling up with their famous Tuna Mousse and Caper antipasti or grabbing a seat at the bar for a quick Neapolitan-style feast and a cold Peroni, it’s the place where the spirit of an Italian neighborhood joint meets the relentless pace of Hong Kong.

And if you have food sensitivites, don't despair! The Pizza Project caters to a very wide range of intolerances and diets such as (surprisingly) gluten and dairy free.

Pro-Tips for Your Visit:

• The Tasting Menu: If you’re with a group, the "Tasting Menu" is an absolute steal—it includes starters, a selection of pizzas, and their signature tiramisu for a fixed, budget-friendly price.
• No Reservations: Like its sister restaurants, they don't take bookings. Arrive early (around 6:30 PM) or put your name down and grab a drink at a nearby bar while you wait.
• The "Carbonara" Pizza: A local cult favorite - it’s a decadent, creamy twist on the classic pasta that you have to try at least once.